Common Questions

Not if you don’t want it to. Our visual system and hands-on direction are built specifically to avoid the uncanny, over-polished look often associated with AI content. The goal is always cinematic and authentic, not synthetic.

Just like any regular production, every project starts with a concept. We develop the idea, creative direction and production plan first, then move through development, creation, refinement and post-production to deliver the final assets.

AI is extremely powerful when it expands creative possibilities or enables impossible worlds which are too expensive or complicated to make in a regular production. It can also help brands achieve a high-end campaign look without the budget typically used with luxury brand productions.

When a real location, performance or physical product is essential, we recommend our hybrid production instead.

Yes. We combine AI generated imagery with real photography, live action footage, CGI and traditional post-production. The approach is always tailored to the idea and product.

We have established a visual system. Which allows us to have a clear visual reference of lighting, color, composition and product details. Every asset is then fine directed by us to guarantee a coherent campaign.

Every project is quoted individually based on its scope, complexity, deliverables and intended usage. Traditional high-end productions can run well into the millions, while our AI-driven approach typically ranges from $10K to $1M — delivering the same creative ambition and visual quality at a fraction of the cost. After an initial conversation, we provide a transparent proposal built around your objectives.

Turnaround depends on scope and complexity, but AI-driven production is typically significantly faster than traditional shoots. Many projects move from concept to final delivery in a matter of weeks, not months.

You do. Once a project is delivered, full usage rights transfer to you for the agreed scope and duration. We’re happy to discuss extended or exclusive licensing if your campaign requires it.

Our approach applies to any brand that needs a strong visual identity — from product campaigns to brand films.

Yes. We can extend, enhance or integrate existing footage and assets into a hybrid AI production, rather than starting from scratch.